As a professional, you know how vital it is to work with quality hair styling tools. You want to maintain scissors your scissors with precise, sharp edges. After years of researching the finest hair styling tools and developing sharpening techniques that are unique in the industry, Salons and hairstylists everywhere can benefit from a good sharpening service. With quality sharpening services you will have quicker, cleaner cuts resulting in less fatigue and wear and tear on your hands and fingers.
You've heard the saying that "You're only as good as your tools", right? It's true!
Having sharp quality shears for your clients makes a world of positive difference for you and your clients and especially in the form of repeat business, the "Life blood of any business"!
About the author:
Located in Inverness,Florida and on the world wide web,
Cutting Edge wants you and your clients to experience the difference of their seven (7) step micro film sharpening process. For each $25.00 sharpening, Cutting Edge will give you a stamp credit to be used for additional or replacement scissors. You may accumulate up to 10 stamps (2 cards with 5 stamps each for a $100.00 total credit) to apply toward the purchase of a new pair of high quality scissors through Cutting Edge online!
Sponsored by Williams Money Group & SlingAd Network
Friday, October 31, 2008
Insomnia is Abnormal Sleep Pattern
Insomnia is a lack of sleep and has lots of degrees. There are three categories identified based on duration: 1. Transient 2. Acute 3. Chronic
Most people have experienced sleeplessness at some point in their lives.When under stress or pressure from work or in the time of terrible tragedy. Lack of sleep is NOT disease, it is symptom which affects all age groups but more often women than men. It was reported by Department of Health that every year 64 million Americans suffer from this problem.
1.Transient- doesn't last long,few days or weeks maybe.
2.Acute- is sudden,appears and worsens fast. It lasts between 1 to 6 months.
3.Chronic insomnia- lasts for years and if left untreated can be serious problem in anyone's life.
Finding the cause is not easy because of many different sleep disorders. To name few of them:depression,apnea, (person stops breathing), alcohol consumption,estrogen imbalance,lack of magnesium which also causes muscle cramps.
I am nervous type and I have a problem falling asleep at the beginning of the night, which is associated with anxiety disorders. When ever I have a problem of any kind, it MUST be solved right away or sleeplessness gets worse. It is Transient and I can solve it by managing my life better. No stress,no TV in my bedroom,no coffee and problem goes away.
Good news is, poor sleep quality CAN be cured or maintained by medication and change of life style. Find more info here...Insomnia Guide
Thursday, October 30, 2008
New System Is Setting Downlines On Fire!
How would you like to start saving yourself stress, time, energy, and money all at the same time from the use of a simple, duplicatable system?
I discovered the newest and most revolutionary website to hit the internet.
You are allowed to use this system free of charge to build YOUR business!
It is also proven to work as it is created by someone who knows what they are doing. The free website converts at an industry high, and the system will allow you to multiply the value of each member you receive.
Ignite Your Downline and Go Viral!
How would you like to start saving yourself stress, time, energy, and money all at the same time from the use of a simple, duplicatable system?
I discovered the newest and most revolutionary website to hit the internet.
You are allowed to use this system free of charge to build YOUR business!
It is also proven to work as it is created by someone who knows what they are doing. The free website converts at an industry high, and the system will allow you to multiply the value of each member you receive.
Ignite Your Downline and Go Viral!
http://www.buildmydownlines.com/members/?s=38
No more stress from receiving no results.
No more waste of time figuring out the right things to do, be more effective.
Save yourself money by getting everything you need at the lowest price possible… Free!
http://www.buildmydownlines.com/members/?s=38
I will see you there!
chris probert
Sponsored by Williams Money Group
Tuesday, October 28, 2008
Healthy and Wealthy
Business Opportunity, Natural Products for People. Highlight and copy this website address: www.noniusers.com/lill for informations about the products and how to become a repersenative with the company. Highlight and copy this website: www.income-escalator.com/1315539 free to join froduct under $50.00. Ask for more info!
About the author: Lillie Nelson is a serious network marketer from Alabama and is interested in promoting only products and information that represent true value for the consumer!
About the author: Lillie Nelson is a serious network marketer from Alabama and is interested in promoting only products and information that represent true value for the consumer!
Here Comes DubLi! Be Very, Very Aware!!!!
Imagine being able to influence a 300 billion dollar industry and, at the same time, run your own global business with all the advantages of an independent company, without the disadvantages and risks normally associated with an independent business.
Where you have the freedom to focus on what you are best at - thinking, planning, preparing strategies, solving problems and influencing others in a positive way.
If you are one of those people, dreaming about starting your own business and becoming your own boss, then DubLi Network - with its ready-made business concept - has prepared the foundations for your successful future.
If the above sounds interesting to you, then DubLi Network strongly urges you to look through the information on this website. You will discover ways of being productive that you might never have thought existed.
Sponsored by Williams Money Group
Where you have the freedom to focus on what you are best at - thinking, planning, preparing strategies, solving problems and influencing others in a positive way.
If you are one of those people, dreaming about starting your own business and becoming your own boss, then DubLi Network - with its ready-made business concept - has prepared the foundations for your successful future.
If the above sounds interesting to you, then DubLi Network strongly urges you to look through the information on this website. You will discover ways of being productive that you might never have thought existed.
Sponsored by Williams Money Group
Who Would Like To Turn $50 into a $1 Million a Month or more
Warning: It sounds crazy but I’m dead serious about
what you’re about to read…I Guarantee It!
Skeptical! Of course you are….and you should be! Look, if this revolutionary program can put thousands, tens of thousands or even the possibility of a million or more in your pocket in the next 90-days you’d be silly not to continue, right?
And, get this. Maybe even a million a month!
This is a Ground Floor Opportunity!
We are just launching this unprecedented cash-flow machine!
This is your big chance!
As many of you know the opportunity to get in early on any unique business is the key to meteoric wealth-building success.
Most MLM programs don’t offer the premier quality of our products or a fraction of the potential this plan offers……and they want $100, $150, $200 or more a month.
But, you won’t pay $200, $150 or even $100 bucks to start your money machine cranking cash.
Your total cost to get a vault full of products and start cashing in on this unique money making formula is just $85 and a commitment of $50 a month.
For less than a daily cup of Starbucks coffee you have the opportunity to create an avalanche cash flow for you and your family this month, next month and for the rest of your lives.
But, you must get started today to take full advantage of the tidal wave of riches this plan will be producing.
But, Wait There’s Even More!
BONUS
“Create Cash Now With Email”
A $97 VALUE ABSOLUTELY FREE!
If you enroll in the program today you will also get my 7-step program of how to “Create Cash With Email.” Learn the secret strategies the pros use in any business to put more money in their pocket.
1-Year 110% Money Back Guarantee!
That’s right! If you’re still skeptical…this program Guarantees You Will Make Money Or 110% Of Your Money Back…..
Try our program for one year, a full 360-days and try our unique money-making plan and if you don’t generate more money than you’ve invested in that year I’ll give you every dime of your money back plus 10% interest for your trouble.
You Have Absolutely No Risk!
No other program can do this! You know why! I know this cash-generating plan will work for you! This is how absolutely certain I am that you can make a ton of cash with my unique proprietary plan…..but you must get started today
But Hold On!
Get Started For Free As Long As You Like!
That’s right! Prove it to yourself. Test drive the program, see how it works for you. Simply put 15 minutes a day following my proprietary Step-By-Step Plan and watch the money that you could be making roll in.
Why would I do this?
Because when you see this powerful money making program is for real…..I mean really simple and for real… I know you’ll sign up for immediately….. cuz you won’t want to miss out on any more of the real live spendable cash!
Remember, you have nothing lose
The Rest is up to you!
PS. I dare you to find a more comprehensive money making plan anywhere. There isn’t one! So if you are ready to get serious about making money, you have absolutely NO RISK to find your answer.
There is not one MLM program out there who will give you a one-year guarantee that you will make money or you will receive an immediate 110% of your money back and let you test drive it for free. What are you waiting for? Get Started Now!
Click on the link below to get started!
https://826766.everymonthamillion.net
To our success,
Connie Pusins
Sponsored by Williams Money Group
Thursday, October 23, 2008
SlingAd Auctions
Do I hear?.... and of course the following words echo a price!
That is the standard call for auctions across the world! Auctions you say?
Yes, auctions. Today, auctions are quite different than the standard offline world of selling and buying goods and or services like that of the world reknowned Christie's Auction house who is now taking advantage of the world wide web to get the word out about them, and with good reason!
In today's online world, there are literally millions of different auctions being advertised in virtually every country and from coast to coast. Examples are police auctions, private auctions, ebay auctions and SlingAd Auctions to name just a few. Additionally, there are different ways to hold or conduct these various types of auctions. There are free auctions, reverse auctions and so on the list goes. An example of free auctions is the newly added SlingAd Auctions which is free to the public and with absolutely no fees whatsoever when you sell an article to others.
This of course offsets the traditional auction online that charges fees in order for the company to make a profit.
Reverse auctions on the other hand will charge an upfront fee for participants to check current bid prices and of course often times the seller is the auction company itself.
The main advantage to this kind of auction is the ability to get yourself name brand items at lower prices than you could in most other cases as the price goes down every time one checks it.
To digress, a fee free auction has an advantage in that the seller will often times sell quality name brand items at similar low prices and of course nobody pays a fee to participate.
The discussion about auctions could go on forever and yet, my fingers are getting tired, so I guess I'll call it.... a night! Yes.. pun intended!
John Williams
SlingAd Network
That is the standard call for auctions across the world! Auctions you say?
Yes, auctions. Today, auctions are quite different than the standard offline world of selling and buying goods and or services like that of the world reknowned Christie's Auction house who is now taking advantage of the world wide web to get the word out about them, and with good reason!
In today's online world, there are literally millions of different auctions being advertised in virtually every country and from coast to coast. Examples are police auctions, private auctions, ebay auctions and SlingAd Auctions to name just a few. Additionally, there are different ways to hold or conduct these various types of auctions. There are free auctions, reverse auctions and so on the list goes. An example of free auctions is the newly added SlingAd Auctions which is free to the public and with absolutely no fees whatsoever when you sell an article to others.
This of course offsets the traditional auction online that charges fees in order for the company to make a profit.
Reverse auctions on the other hand will charge an upfront fee for participants to check current bid prices and of course often times the seller is the auction company itself.
The main advantage to this kind of auction is the ability to get yourself name brand items at lower prices than you could in most other cases as the price goes down every time one checks it.
To digress, a fee free auction has an advantage in that the seller will often times sell quality name brand items at similar low prices and of course nobody pays a fee to participate.
The discussion about auctions could go on forever and yet, my fingers are getting tired, so I guess I'll call it.... a night! Yes.. pun intended!
John Williams
SlingAd Network
Wednesday, October 22, 2008
Williams Money Group & Branding
One of the best ways to get the word out about yourself is by using "Social Networking"!
Today, you can find tons of social networking sites on the internet.
There are different kinds of social networks to choose from or in fact, you can use them all.
They are; sites that allow you to upload photos of yourself and write articles to attract traffic to yourself or to your website. There are sites that allow you to post blogs, music, photos and videos too! Speaking of videos, one of the most widely used social networks on the internet today are strictly for videos like the new SlingAd Videos, a site that gives you primary positioning in getting noticed in that most of the already popular video sharing sites are overcrowded and you kind of get lost in the shuffle.
Why are they so popular? One of the reasons is that when you post blogs, videos and so forth, you can use what are called "Keywords", words that allow people to find your postings when they type such keywords into a search engine while looking for such topics.
The advice here is to think of what it is that you want to get noticed and to think of what you yourself and others might type into a search engine in order to look for such content.
Doing this allows you to be creative and of course to get ranked higher in the search engines, ultimately getting you the attention you deserve!
So, if you've been wondering how to get your message out to the target audience of your choice without having to spend a small fortune in advertising, then try the various types of social networks mentioned in this article and you will see results!
About the Author;
John Williams is the founder of Williams Money Group and the Co-Creator of the SlingAd Network, a collection of web 2.0 programs that allow you to get your message out for free and at low cost.
Today, you can find tons of social networking sites on the internet.
There are different kinds of social networks to choose from or in fact, you can use them all.
They are; sites that allow you to upload photos of yourself and write articles to attract traffic to yourself or to your website. There are sites that allow you to post blogs, music, photos and videos too! Speaking of videos, one of the most widely used social networks on the internet today are strictly for videos like the new SlingAd Videos, a site that gives you primary positioning in getting noticed in that most of the already popular video sharing sites are overcrowded and you kind of get lost in the shuffle.
Why are they so popular? One of the reasons is that when you post blogs, videos and so forth, you can use what are called "Keywords", words that allow people to find your postings when they type such keywords into a search engine while looking for such topics.
The advice here is to think of what it is that you want to get noticed and to think of what you yourself and others might type into a search engine in order to look for such content.
Doing this allows you to be creative and of course to get ranked higher in the search engines, ultimately getting you the attention you deserve!
So, if you've been wondering how to get your message out to the target audience of your choice without having to spend a small fortune in advertising, then try the various types of social networks mentioned in this article and you will see results!
About the Author;
John Williams is the founder of Williams Money Group and the Co-Creator of the SlingAd Network, a collection of web 2.0 programs that allow you to get your message out for free and at low cost.
Monday, October 20, 2008
Williams Money Group & Branding
| Look At These!!!!!! | | |
| For all of you aspiring photographers out there, you have got to see your next inspiration!! Mike is a friend at Yuwie, an online social network and is one hec of an artist. His keen eye for the right shot is awesome. You will be awe struck by his work! Mike is branded as "MyInnerEye and has some of the most wonderfully versatile ensembles of photos that you can frame in any size you want. Are you looking for that one of a kind decorative piece that can inspire you and bring back any feeling you can think of? This is it! See Mikes Work Here and get some ideas of how you can brand your business successfully!--- SlingAd Network Presents Don't Miss This Also -- "More Art Here" John Williams Co-Creator - SlingAd Network | ||
Thursday, October 16, 2008
Williams Money Group & Branding
"Team Work Makes The Dream Work" is a phrase that my latest friend online likes to extol to his viewers. His name is Tim G., and man oh man what a giving individual!
Tim spends his time helping others to achieve their dreams of online success with the use of many quality programs that are known for cutting through the bull out there. Yes, it is possible still to make a living online despite how hard it can seem to do so sometimes! Tim also encourages others to achieve online success by way of his radio show online.
When it comes to branding, there are many ways to do it. Although Tim does not have a brand per say, you can look at his style of branding in the form of slogans. Tim's most famous slogan is mentioned above and worthy of a re-mention; "Team Work Makes The Dream Work"!
It is this kind of unselfish and giving spirit that makes Tim G. an example for all to follow.
Read more about Tim G. At The SlingAd Network
About the author:
John Williams is the founder of Williams Money Group and Co-Creator of the SlingAd Network
Tim spends his time helping others to achieve their dreams of online success with the use of many quality programs that are known for cutting through the bull out there. Yes, it is possible still to make a living online despite how hard it can seem to do so sometimes! Tim also encourages others to achieve online success by way of his radio show online.
When it comes to branding, there are many ways to do it. Although Tim does not have a brand per say, you can look at his style of branding in the form of slogans. Tim's most famous slogan is mentioned above and worthy of a re-mention; "Team Work Makes The Dream Work"!
It is this kind of unselfish and giving spirit that makes Tim G. an example for all to follow.
Read more about Tim G. At The SlingAd Network
About the author:
John Williams is the founder of Williams Money Group and Co-Creator of the SlingAd Network
Wednesday, October 15, 2008
Internet Branding by: H. Vanoy Barton / Williams Money Group
In the beginning there was traffic. It was easy to come by in 1993. Publish a web site and the entire web world would know about it and visit within a month. In fact in the days of yore one could visit every site on the Web. I know. I've done it several times.
And the offline saw that traffic was good and they came - by the millions. Thereafter publish a web site and you would be lucky to have any hits other than your own development hits within a month. And the people knew that traffic was good, yet they had little, or none. Challenge spawns opportunity. Hence directories and search engines arose and the people rejoiced for the millions could now be found. And so the first iteration of the Web passed and the found and the lost were as one - eventually indexed.
Commerce and competition arose, as it always does with every technological advance, business models decried the wild west confusion of the web and mandated order and profit. And the traffic remained good yet the people lamented because the ecumenical nature of traffic was replaced by the bought and the paid for. And the major brands rejoiced for the traffic was good and it could be bought, tamed and redirected. Yet, throughout it all the pioneers and the foolhardy and the diligent and the brave remained steadfast, for they had become digital in their outlook and on was the state of the Web. The traffic increased, though not for all. Traffic is the river that always flows. And so the second iteration of the Web passed and the lost were further still and the found paid with money or arduous labor.
And the third iteration dawned and Google became the word bandied throughout the land. The clouds thickened for many and cleared for some, a new term arose in the digital land, although long a staple in the of the analog. The term is brand and the nature of it will continue with the next episode.
Sponsored by SlingAd Network
--------------------------------------
copyright 2005 H. Vanoy Barton. You are free to utilize this article on your website or ezine as long as no changes are made to article, author byline is included and the following live link is included:
Article courtesy of This Is Info http://www.thisisinfo.com
©2008 Williams Money Group - All Rights Reserved
And the offline saw that traffic was good and they came - by the millions. Thereafter publish a web site and you would be lucky to have any hits other than your own development hits within a month. And the people knew that traffic was good, yet they had little, or none. Challenge spawns opportunity. Hence directories and search engines arose and the people rejoiced for the millions could now be found. And so the first iteration of the Web passed and the found and the lost were as one - eventually indexed.
Commerce and competition arose, as it always does with every technological advance, business models decried the wild west confusion of the web and mandated order and profit. And the traffic remained good yet the people lamented because the ecumenical nature of traffic was replaced by the bought and the paid for. And the major brands rejoiced for the traffic was good and it could be bought, tamed and redirected. Yet, throughout it all the pioneers and the foolhardy and the diligent and the brave remained steadfast, for they had become digital in their outlook and on was the state of the Web. The traffic increased, though not for all. Traffic is the river that always flows. And so the second iteration of the Web passed and the lost were further still and the found paid with money or arduous labor.
And the third iteration dawned and Google became the word bandied throughout the land. The clouds thickened for many and cleared for some, a new term arose in the digital land, although long a staple in the of the analog. The term is brand and the nature of it will continue with the next episode.
Sponsored by SlingAd Network
--------------------------------------
copyright 2005 H. Vanoy Barton. You are free to utilize this article on your website or ezine as long as no changes are made to article, author byline is included and the following live link is included:
Article courtesy of This Is Info http://www.thisisinfo.com
About the Author
H. Vanoy Barton, a fifteen year veteran of the Internet is founder of This Is Info.
©2008 Williams Money Group - All Rights Reserved
Tuesday, October 14, 2008
Stop Branding Your Products and Start Branding Yourself! by: Wild Bill Montgomery / Williams Money Group
Branding has power. Real power. A power that you can
measure. But for those of us who have the dream of
creating our own Internet Empire from our home cubicle
or kitchen table, the Real Branding Power comes not
from branding your business or product, but from
Branding Yourself! Branding "You" (a phrase borrowed
from Rick Beneteau) is a power that you can't afford
not to understand and use.
"Branding Yourself" is the application of certain
techniques which will help you gain popularity on the
Internet by making yourself well known, maybe as an
Expert in your field. When people recognize you as an
expert you will gain popularity by means of more free
publicity than you can imagine. Picture seeing an
article written mentioning your name as an authority on
Marketing or mentioning you for nothing more than
quoting something you said. The point I'm trying to
make is that you are seen as an Authority or better
put, a "Personality". Now, try to fathom thousands or
even hundreds of thousands of people seeing you in the
same light. This is what successful Self-Branding is
all about. You don't need to necessarily be an expert.
You just need to be seen, heard and talked about.
How do you Brand Yourself? There are many techniques
and methods, but it can be as simple as a hidden
personality trait, a nickname (maybe something like
"Wild Bill"), or helping others by consultation or
assistance. You must look for ways to literally become
a Celebrity in the eyes of the world or at least a
small, select part of it. It could be by getting your
name known as the "guy/gal who had the answer or made
the comment". Is that all there is to it? Of course
not.
The one thing I am slowly and surely learning about
marketing on the Internet is that you have to build a
name for yourself before people will trust you and
trust your products. Trust is a big issue on the
Internet. Can you blame people? The Internet is overrun
with rip-offs and fast-talking scam artists. Their
whole existence is centered on the sole pursuit of
relieving you of your money for a product with lots of
promise and no result.
I recently purchased a book by Rick Beneteau, called
"Branding You and Breaking the Bank". Now you might
think that Rick had some kind of big money backing him.
"Sure", you say, "that's the only way to get into the
big time". Well, let me tell you Rick started out a few
years ago from the very bottom. The one thing that he
understood that many of us don't, is that you must
Brand Yourself, whether it's as an expert in marketing
or the guy next door who'll help you out with a
problem. But, one thing is for sure; Rick knows how to
do it. Would you like to learn more about Personal
Branding and how to get your name known and respected?
Learn how to get thousands of dollars worth the free
advertising?
Is this a recommendation for a product? I have to say,
without a doubt "YES"! But I am so thrown back by this
book, that I simply had to write an article around it.
Many of you may have read some of my articles, and I
know that some of you read them religiously (thank you
very much). Those of you that do, know that I do not
write articles supporting products in this manner. I
may have mentioned a product in the process, that's
part of the Biz. But, I cannot stress enough the
importance of "Personal Branding". I wholeheartedly
support and recommend Rick's Book, "Branding You and
Breaking the Bank".
This Powerful new book puts YOU on the fast track to
becoming an Internet Celebrity. Not only does Rick
teach you step-by-step how he did it; he also asked
many of the top Internet personalities to share their
success secrets with you. If you're at all serious
about achieving success on the Internet, you need to
start Branding YOU and Breaking the Bank!
Do yourself a favor. Check It Out!
I'll be e-Seeing you Soon
Sponsored by SlingAd Network
©2008 Williams Money Group - All Rights Reserved
measure. But for those of us who have the dream of
creating our own Internet Empire from our home cubicle
or kitchen table, the Real Branding Power comes not
from branding your business or product, but from
Branding Yourself! Branding "You" (a phrase borrowed
from Rick Beneteau) is a power that you can't afford
not to understand and use.
"Branding Yourself" is the application of certain
techniques which will help you gain popularity on the
Internet by making yourself well known, maybe as an
Expert in your field. When people recognize you as an
expert you will gain popularity by means of more free
publicity than you can imagine. Picture seeing an
article written mentioning your name as an authority on
Marketing or mentioning you for nothing more than
quoting something you said. The point I'm trying to
make is that you are seen as an Authority or better
put, a "Personality". Now, try to fathom thousands or
even hundreds of thousands of people seeing you in the
same light. This is what successful Self-Branding is
all about. You don't need to necessarily be an expert.
You just need to be seen, heard and talked about.
How do you Brand Yourself? There are many techniques
and methods, but it can be as simple as a hidden
personality trait, a nickname (maybe something like
"Wild Bill"), or helping others by consultation or
assistance. You must look for ways to literally become
a Celebrity in the eyes of the world or at least a
small, select part of it. It could be by getting your
name known as the "guy/gal who had the answer or made
the comment". Is that all there is to it? Of course
not.
The one thing I am slowly and surely learning about
marketing on the Internet is that you have to build a
name for yourself before people will trust you and
trust your products. Trust is a big issue on the
Internet. Can you blame people? The Internet is overrun
with rip-offs and fast-talking scam artists. Their
whole existence is centered on the sole pursuit of
relieving you of your money for a product with lots of
promise and no result.
I recently purchased a book by Rick Beneteau, called
"Branding You and Breaking the Bank". Now you might
think that Rick had some kind of big money backing him.
"Sure", you say, "that's the only way to get into the
big time". Well, let me tell you Rick started out a few
years ago from the very bottom. The one thing that he
understood that many of us don't, is that you must
Brand Yourself, whether it's as an expert in marketing
or the guy next door who'll help you out with a
problem. But, one thing is for sure; Rick knows how to
do it. Would you like to learn more about Personal
Branding and how to get your name known and respected?
Learn how to get thousands of dollars worth the free
advertising?
Is this a recommendation for a product? I have to say,
without a doubt "YES"! But I am so thrown back by this
book, that I simply had to write an article around it.
Many of you may have read some of my articles, and I
know that some of you read them religiously (thank you
very much). Those of you that do, know that I do not
write articles supporting products in this manner. I
may have mentioned a product in the process, that's
part of the Biz. But, I cannot stress enough the
importance of "Personal Branding". I wholeheartedly
support and recommend Rick's Book, "Branding You and
Breaking the Bank".
This Powerful new book puts YOU on the fast track to
becoming an Internet Celebrity. Not only does Rick
teach you step-by-step how he did it; he also asked
many of the top Internet personalities to share their
success secrets with you. If you're at all serious
about achieving success on the Internet, you need to
start Branding YOU and Breaking the Bank!
Do yourself a favor. Check It Out!
I'll be e-Seeing you Soon
Sponsored by SlingAd Network
About the Author
Wild Bill Montgomery
Home of the "InfoZone" Business and
Marketing Article Archives!
©2008 Williams Money Group - All Rights Reserved
Monday, October 13, 2008
Nation Branding and Place Marketing - The Place by: Sam Vaknin / Williams Money Group
Some countries are geographically disadvantaged. Recent studies have demonstrated how being landlocked or having a tropical climate carry a hefty price tag in terms of reduced economic growth. These unfavorable circumstances can be described as "natural discounts" to a country's price.
What can be done to overcome such negative factor endowments?
In classical microeconomics, the element of "place" in the marketing plan used to refer to the locus of delivery of the product or service. Well into the 19th century, the "place" was identical to the region where the product was manufactured or the service rendered. In other words, textiles weaved in India were rarely sold in Britain. American accountants were unlikely to practice in Russia. Distribution was a local affair and networks of dissemination and marketing were geographically confined.
A host of historical and technological developments drastically altered the scene and frayed the straitjacket of geography.
The violent disintegration of the old system of geopolitical alliances led to the formation of massive, multiplayer trading blocs within which and among which the movement of goods and, increasingly, services is friction-free.
The vast increase in the world's population - matched by the exponential rise in purchasing power - created a global marketplace of unprecedented wealth and a corresponding hunger for goods and services. The triumph of liberal capitalism compounded this beneficial effect.
The advent of mass media, mass transport, and mass communications reduced transaction costs and barriers to entry. The world shrank to become a veritable "global village".
The value of knowledge (processed information) has fast risen to surpass that of classical (physical) goods and services. Information has some of the properties of a public good (for instance, nonrivalry) - coupled with all the incentives of a private good (e.g., profit-making).
Thus, the very nature of distribution had been irrevocably changed. The distribution channel, the path from producer to consumer (in our case, from country to foreign investor or tourist, for example) is less encumbered by topography than it used to be.
Even the poorest, most remote, landlocked, arid, and disadvantaged country can nowadays leverage air flight, the Internet, television, cell phones, and other miracles of technology to promote itself and its unique offerings (knowledge, plant and animal species, scenery, history, minerals, cheap and educated manpower, cuisine, textiles, software, and so on).
The key to success is in a mix of both direct and indirect marketing. Nowadays, countries can (and do) appeal directly to consumers (ads targeted at tourists or road shows aimed at investors). They present themselves and what they have to offer, circumventing brokers and agents of all kinds (disintermediation). Still, they should not fail to cultivate more traditional marketing channels such as investment banks, travel agents, multilateral organizations, or trade associations.
With many of the physical obstacles to marketing removed in the last few decades, with the very concept of "place" rendered obsolete, promotion emerged as the most critical facet of nation branding and place marketing.
Sponsored by SlingAd Network
What can be done to overcome such negative factor endowments?
In classical microeconomics, the element of "place" in the marketing plan used to refer to the locus of delivery of the product or service. Well into the 19th century, the "place" was identical to the region where the product was manufactured or the service rendered. In other words, textiles weaved in India were rarely sold in Britain. American accountants were unlikely to practice in Russia. Distribution was a local affair and networks of dissemination and marketing were geographically confined.
A host of historical and technological developments drastically altered the scene and frayed the straitjacket of geography.
The violent disintegration of the old system of geopolitical alliances led to the formation of massive, multiplayer trading blocs within which and among which the movement of goods and, increasingly, services is friction-free.
The vast increase in the world's population - matched by the exponential rise in purchasing power - created a global marketplace of unprecedented wealth and a corresponding hunger for goods and services. The triumph of liberal capitalism compounded this beneficial effect.
The advent of mass media, mass transport, and mass communications reduced transaction costs and barriers to entry. The world shrank to become a veritable "global village".
The value of knowledge (processed information) has fast risen to surpass that of classical (physical) goods and services. Information has some of the properties of a public good (for instance, nonrivalry) - coupled with all the incentives of a private good (e.g., profit-making).
Thus, the very nature of distribution had been irrevocably changed. The distribution channel, the path from producer to consumer (in our case, from country to foreign investor or tourist, for example) is less encumbered by topography than it used to be.
Even the poorest, most remote, landlocked, arid, and disadvantaged country can nowadays leverage air flight, the Internet, television, cell phones, and other miracles of technology to promote itself and its unique offerings (knowledge, plant and animal species, scenery, history, minerals, cheap and educated manpower, cuisine, textiles, software, and so on).
The key to success is in a mix of both direct and indirect marketing. Nowadays, countries can (and do) appeal directly to consumers (ads targeted at tourists or road shows aimed at investors). They present themselves and what they have to offer, circumventing brokers and agents of all kinds (disintermediation). Still, they should not fail to cultivate more traditional marketing channels such as investment banks, travel agents, multilateral organizations, or trade associations.
With many of the physical obstacles to marketing removed in the last few decades, with the very concept of "place" rendered obsolete, promotion emerged as the most critical facet of nation branding and place marketing.
Sponsored by SlingAd Network
About the Author
Sam Vaknin ( http://samvak.tripod.com ) is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He served as a columnist for Central Europe Review, PopMatters, and eBookWeb , and Bellaonline, and as a United Press International (UPI) Senior Business Correspondent. He is the the editor of mental health and Central East Europe categories in The Open Directory and Suite101.
Saturday, October 11, 2008
Branding, control and results - Submit Articles in Your Own by: Andy Beard / Williams Money Group
Article distribution is currently booming on the internet. Authors do it for a number of reasons.
- It is a good way to be picked up by the search engines.
- The backlinks from your resource box can help your search engine position.
- You have the possibility of secondary traffic if your article is picked up by a popular website or ezine.
Various products and services have become available that help you distribute your articles to the 100s of article directories and mailing lists.
a) Software that speeds up maunal submission, or can in some cases do this automatically. b) Services that distribute articles in your name c) Services that distribute articles on your behalf, but in their own name.
The Double Edged Sword
Many people pay a premium rate for article distribution on their behalf, without the worry of having to join various article directory sites as a member, giving their own email address, and receiving lots of emails from various Yahoo groups.
Unfortunately what they don't realise is that often this devalues their work.
1) In the author section on many sites, the name of the distribution service will be shown, not that of the original author.
2) Author sections of many article directories are a unique marketing venue. Many visitors will visit the author profile before reading an article all the way to the bottom. Most profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the distribution service might be shown in the byline, not the original author.
4) Many article directories allow an author to change or modify their resource box. If an article was submitted using an account owned by a 3rd party distribution service, that avenue will be closed.
Complete Control
For authors who want complete control of their branding, either submit manually, or use article submission software. You will receive more emails, but can always have a special email address for this purpose. Googles Gmail service I find is an excellent choice. Article Announcer and Article Submitter Pro are two examples of such software.
Limited Control
Use an automated submission service that ensures you are the author. There are services that signup for members to directories on your behalf, using a username and password of your choice. One such service is Article Marketer.
The Inconvenience
You will have to confirm your membership to many distribution points, and some will continue to send emails containing articles from other people. Yahoo groups normally allow you to select a digest mode, or to not receive emailed articles at all. Most of this is a one time effort, although you will have to be on the lookout for important messages on the email account you use.
The Massive Gain
They are your articles, and you should gain maximum benefit from them.
Using article distribution is much like a varient of Pareto's 80/20 rule. You potentially gain 80% effective results compared to manual distribution, for 20% of the work.
However if your method of article distribution doesn't give you all the possible credit for your articles, rather than 80% effectiveness, you might only be getting 60% or less.
Managing your own article distribution with tools such as Article Announcer or Article Submitter Pro gives you complete control to achieve your 80/20 goals. A service such as Article Marketer which gives you full credit, and reasonable control, might be 70% effective, for 10% of the work.
Refining your processes, and only using the most effective method where it benefits you the most, you can maximise your return for the work invested.
I use a combination of service and software for my own distribution.
Sponsored in part by SlingAd Network
About the author:
Andy Beard has worked in Sales, Marketing and Localization for the last 15 years, primarily in the computer games industry.
©2008 Williams Money Group - All Rights Reserved
- It is a good way to be picked up by the search engines.
- The backlinks from your resource box can help your search engine position.
- You have the possibility of secondary traffic if your article is picked up by a popular website or ezine.
Various products and services have become available that help you distribute your articles to the 100s of article directories and mailing lists.
a) Software that speeds up maunal submission, or can in some cases do this automatically. b) Services that distribute articles in your name c) Services that distribute articles on your behalf, but in their own name.
The Double Edged Sword
Many people pay a premium rate for article distribution on their behalf, without the worry of having to join various article directory sites as a member, giving their own email address, and receiving lots of emails from various Yahoo groups.
Unfortunately what they don't realise is that often this devalues their work.
1) In the author section on many sites, the name of the distribution service will be shown, not that of the original author.
2) Author sections of many article directories are a unique marketing venue. Many visitors will visit the author profile before reading an article all the way to the bottom. Most profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the distribution service might be shown in the byline, not the original author.
4) Many article directories allow an author to change or modify their resource box. If an article was submitted using an account owned by a 3rd party distribution service, that avenue will be closed.
Complete Control
For authors who want complete control of their branding, either submit manually, or use article submission software. You will receive more emails, but can always have a special email address for this purpose. Googles Gmail service I find is an excellent choice. Article Announcer and Article Submitter Pro are two examples of such software.
Limited Control
Use an automated submission service that ensures you are the author. There are services that signup for members to directories on your behalf, using a username and password of your choice. One such service is Article Marketer.
The Inconvenience
You will have to confirm your membership to many distribution points, and some will continue to send emails containing articles from other people. Yahoo groups normally allow you to select a digest mode, or to not receive emailed articles at all. Most of this is a one time effort, although you will have to be on the lookout for important messages on the email account you use.
The Massive Gain
They are your articles, and you should gain maximum benefit from them.
Using article distribution is much like a varient of Pareto's 80/20 rule. You potentially gain 80% effective results compared to manual distribution, for 20% of the work.
However if your method of article distribution doesn't give you all the possible credit for your articles, rather than 80% effectiveness, you might only be getting 60% or less.
Managing your own article distribution with tools such as Article Announcer or Article Submitter Pro gives you complete control to achieve your 80/20 goals. A service such as Article Marketer which gives you full credit, and reasonable control, might be 70% effective, for 10% of the work.
Refining your processes, and only using the most effective method where it benefits you the most, you can maximise your return for the work invested.
I use a combination of service and software for my own distribution.
Sponsored in part by SlingAd Network
About the author:
Andy Beard has worked in Sales, Marketing and Localization for the last 15 years, primarily in the computer games industry.
©2008 Williams Money Group - All Rights Reserved
Friday, October 10, 2008
Magnetic Branding - How to Attract vs. Acquire Customers by: Phillip Davis / Williams Money Group
What makes a company brand magnetic -- one that seems to effortlessly attract customers, revenue, media attention and employees alike? It only requires a look at nature itself to discover the answers. Invisible forces such as magnetism and gravity have a constant influence on our lives. They govern us without our awareness of their presence. Their enegies are not overt and go largely unnoticed, yet they govern so much of what we do.
Just as in science, magnetic companies and brands are ones that are aligned and “pulling” in the same direction. Magnetism works when electrons are charged and line up in the same direction. In much the same way, when businesses are charged behind a unified and coherent message, employees and customers alike will begin to align themselves to that vision. The target customer is no longer a “target”, since they begin to find you. The emphasis slowly shifts from atrificially capturing customers to naturally attracting them.
Magnetism then comes from a distilled and powerful sense of purpose. This purpose revirberates throughout the organization and intuitvely instructs the organization’s members to act and behave in ways that promote this vision. The cost of top down driven, internal messaging is greatly reduced. The process becomes more natural, more fluid and instinctive.
So is this purpose the same as a mission statement or brand strategy?
Yes and no. Most mission statements are written in boardrooms and sit in nice plaques on the walls. Purpose is something that comes from the heart, and it needs to come from the heart of top management. Again, this is about alignment, and if top management is all about maximizing the bottom line, it cannot create a magnetic company whose mission statement expounds the virtues of altruistic, self sacrificing service. It just won’t vibrate, resonate and ultimately attract the desired customer. So you can also say magnetic companies are genuine in nature. Their values are consistant at all levels of the organization. Profit then becomes a natural byproduct of doing what the company believes in, whether it’s delivering on price, quality or service.
How does a company find its purpose? It’s already there, waiting to be acknowledged and promoted. For example, many owners I’ve dealt with felt passionate about their quality, but also felt compelled and pressured to compete based on price. They are brainwashed by their sales force or other outside influences to believe they can only compete by selling for less. When these company presidents/owners begin to realize there is an audience that doesn’t buy on price alone, they become emboldend and that energy translates throughout the company- enegizing everyone. Soon “the talk” is about product quality and innovatioins, new customers appear and old (time consuming, complaining, incongruent) ones begin to leave. The company, the brand, the image, begin to align and “pull” in a quiet but powerful way.
An Optometrist came to me years ago, desparte to create an image of speedy service, to combat the one hour vision centers that were devouring the market. When I asked him how long it took him to provide the service, his reply was “one week, but I think I can get it down to three days”. Someone looking for glasses in one hour is not going to be thrilled with waiting three days. So I designed a campaign with a headline that read “We take time.” It went on to extoll the vital role of vison in our lives and why it’s important to wait to make sure an eyeglass prescription is done right by a professional. The doctor felt I had completely missed his point, but he trusted my judgement and ran the campaign. The phone began to ring and one lady said “I haven’t had my prescription filled because I was waiting to find someone who took more than one hour to ‘grind’ my glasses”. He has run the ad for over 15 years and “taking the time” has now become his position in the market. His revenue, share and bottom line all increased when he became comfortable and congruent with who he was and what he did best- regardless of the market.
Transforming a company or brand from mediocre to magnetic requires refocusing on the passion that created it and aligning all else around it. Rather than chasing the market, the market will find you. And that makes work, and life in general, much more attractive.
Brand Example Here - SlingAd Network
©2008 Williams Money Group - All Rights Reserved
Just as in science, magnetic companies and brands are ones that are aligned and “pulling” in the same direction. Magnetism works when electrons are charged and line up in the same direction. In much the same way, when businesses are charged behind a unified and coherent message, employees and customers alike will begin to align themselves to that vision. The target customer is no longer a “target”, since they begin to find you. The emphasis slowly shifts from atrificially capturing customers to naturally attracting them.
Magnetism then comes from a distilled and powerful sense of purpose. This purpose revirberates throughout the organization and intuitvely instructs the organization’s members to act and behave in ways that promote this vision. The cost of top down driven, internal messaging is greatly reduced. The process becomes more natural, more fluid and instinctive.
So is this purpose the same as a mission statement or brand strategy?
Yes and no. Most mission statements are written in boardrooms and sit in nice plaques on the walls. Purpose is something that comes from the heart, and it needs to come from the heart of top management. Again, this is about alignment, and if top management is all about maximizing the bottom line, it cannot create a magnetic company whose mission statement expounds the virtues of altruistic, self sacrificing service. It just won’t vibrate, resonate and ultimately attract the desired customer. So you can also say magnetic companies are genuine in nature. Their values are consistant at all levels of the organization. Profit then becomes a natural byproduct of doing what the company believes in, whether it’s delivering on price, quality or service.
How does a company find its purpose? It’s already there, waiting to be acknowledged and promoted. For example, many owners I’ve dealt with felt passionate about their quality, but also felt compelled and pressured to compete based on price. They are brainwashed by their sales force or other outside influences to believe they can only compete by selling for less. When these company presidents/owners begin to realize there is an audience that doesn’t buy on price alone, they become emboldend and that energy translates throughout the company- enegizing everyone. Soon “the talk” is about product quality and innovatioins, new customers appear and old (time consuming, complaining, incongruent) ones begin to leave. The company, the brand, the image, begin to align and “pull” in a quiet but powerful way.
An Optometrist came to me years ago, desparte to create an image of speedy service, to combat the one hour vision centers that were devouring the market. When I asked him how long it took him to provide the service, his reply was “one week, but I think I can get it down to three days”. Someone looking for glasses in one hour is not going to be thrilled with waiting three days. So I designed a campaign with a headline that read “We take time.” It went on to extoll the vital role of vison in our lives and why it’s important to wait to make sure an eyeglass prescription is done right by a professional. The doctor felt I had completely missed his point, but he trusted my judgement and ran the campaign. The phone began to ring and one lady said “I haven’t had my prescription filled because I was waiting to find someone who took more than one hour to ‘grind’ my glasses”. He has run the ad for over 15 years and “taking the time” has now become his position in the market. His revenue, share and bottom line all increased when he became comfortable and congruent with who he was and what he did best- regardless of the market.
Transforming a company or brand from mediocre to magnetic requires refocusing on the passion that created it and aligning all else around it. Rather than chasing the market, the market will find you. And that makes work, and life in general, much more attractive.
Brand Example Here - SlingAd Network
About the Author
Phil’s life goal of “creating environments where people thrive” reflects his desire to assist in both personal and corporate growth. With 18 years experience as the president and owner of a full service advertising and branding firm, Phil posseses a marketing "sixth sense" that has helped launch several national and internet companies. Phil resides with wife Michelle and four energetic offspring outside Asheville, North Carolina.
©2008 Williams Money Group - All Rights Reserved
Wednesday, October 8, 2008
CAFTA Drives Manufacturing PR Branding Messages by: Thomas Cutler / Williams Money Group
TR Cutler, Inc., specializes in public relations for manufacturers. According to Thomas R. Cutler, President & CEO of the firm, "The Central American Free Trade Agreement is benefiting U.S. manufacturers by eliminating tariffs on many American goods imported by Central American nations. Manufacturers in Central America are initiating PR campaigns to develop a market presence in the U.S.; U.S. Manufacturers are initiating PR campaigns to develop a Central American market presence."
©2008 Williams Money Group - All Rights Reserved
Cutler's team includes Dean Schmidt, Vice President of PR Advantage Affinity Program and works with manufacturers and manufacturing associations to determine what is newsworthy and merits media coverage. Schmidt brings operations expertise to the team and will establish measurable impacts and metrics for manufacturing clients and noted that, "The passage of CAFTA is a strong indicator of global marketing in the manufacturing sector. The need to establish branding and market awareness in new markets requires aggressive PR campaigns."
Cutler is ranked as the nation's leading manufacturing journalist. Cutler founded the Manufacturing Media Consortium. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.
Cutler created the Mass Marketing Manufacturing Media Blitz, a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign. Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications. Cutler also authored best-selling Manufacturer's Public Relations and Media Guide. Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. # # #
Sponsored by SlingAd Network
©2008 Williams Money Group - All Rights Reserved
Monday, October 6, 2008
Branding Concepts by: Michael Bloch / Williams Money Group
"Branding" is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers...essentially, it's applied psychology.
As a child, I was introduced to a relatively new hamburger chain that had begun in Australia. I still visit that burger chain regularly 25 years later. Not a lot has changed over those years in regards to this particular company and I guess that's one of the reasons that I am still a customer. I know each time I walk into that establishment what I am going to have, where everything is and God help them if they ever remove the item from the menu! Even if they radically changed the decor, it would make me nervous. Many millions of people around the world would feel the same......
One of our countries major supermarkets has a habit of occasionally moving products around in their stores. It works well for them as it increases sales. Customers who usually seek out particular products are exposed to other items as they hunt for their favourites. It is a highly annoying tactic and only works in this situation because the supermarket is very competitive in pricing and range of products. People are not so patient on web sites and continiously moving items around on your site will see you losing traffic....nothing surer.
After having worked in management of another major fast food chain outlet, I learned that once a company has established a presence and become successful, any changes to operation must be carried out extremely carefully. Our patrons became very attuned to the company, they were essentially a part of it. Their perceptions and opinions needed to be taken into account every step of the way, and not just in regards to the products.
Why?
We have succumbed to the branding experience..... it makes us feel "safe"
Branding isn't just about logos, it's the entire "feel" associated with a company. In these days of bleeding edge technology and rapid change, people still enjoy going to places that follow a pattern of operation. This very much applies to our websites. Your logo should appear on every page, your domain name and one line blurb contained in every email, your theme consistent throughout your site. Granted, quality content is king, but it's important that visitors remember where the content came from. Branding establishes recall abilities of your site.
Recently, I decided that I was going to change the colour schemes on my site due to the research that I had carried out on the psychology of colour. Many articles I had studied suggested that black was not really appropriate for a site about web design. After discussing the plans with a few regular visitors, I was surprised by the response. The feedback was for me not to change the colour in any way. Even those people who did not feel that black was appropriate considering the nature of site did not want me to change it. They were "used" to it. It was a constant on the site, the same as the logo placement and general navigation structure. So it is all staying. My plans were to make the site look more in tune with other very successful web presences that focus on web design. What was I thinking!?!?!?
Branding is not only about constants, but individuality..........
If some one told you that they were going to establish a hamburger franchise and the logo colour scheme would be red and yellow, you would probably think they were insane. Red tends to signify danger and yellow is purported to be the most annoying colour of all. But try telling McDonalds that.....
But having stated that, if you are just in the planning stages your site, I suggest that you do be careful in your choice of navigation, logos and colour schemes. If your site is established with a good traffic flow and you are considering revamping it, it is of the utmost importance that you consult your visitors first via some sort of survey before any radical changes are made. Otherwise the many hours of hard work that you put into the upgrade, as well as the hours invested in developing the original theme, may be lost.
Example of Results!
©2008 Williams Money Group - All Rights Reserved
As a child, I was introduced to a relatively new hamburger chain that had begun in Australia. I still visit that burger chain regularly 25 years later. Not a lot has changed over those years in regards to this particular company and I guess that's one of the reasons that I am still a customer. I know each time I walk into that establishment what I am going to have, where everything is and God help them if they ever remove the item from the menu! Even if they radically changed the decor, it would make me nervous. Many millions of people around the world would feel the same......
One of our countries major supermarkets has a habit of occasionally moving products around in their stores. It works well for them as it increases sales. Customers who usually seek out particular products are exposed to other items as they hunt for their favourites. It is a highly annoying tactic and only works in this situation because the supermarket is very competitive in pricing and range of products. People are not so patient on web sites and continiously moving items around on your site will see you losing traffic....nothing surer.
After having worked in management of another major fast food chain outlet, I learned that once a company has established a presence and become successful, any changes to operation must be carried out extremely carefully. Our patrons became very attuned to the company, they were essentially a part of it. Their perceptions and opinions needed to be taken into account every step of the way, and not just in regards to the products.
Why?
We have succumbed to the branding experience..... it makes us feel "safe"
Branding isn't just about logos, it's the entire "feel" associated with a company. In these days of bleeding edge technology and rapid change, people still enjoy going to places that follow a pattern of operation. This very much applies to our websites. Your logo should appear on every page, your domain name and one line blurb contained in every email, your theme consistent throughout your site. Granted, quality content is king, but it's important that visitors remember where the content came from. Branding establishes recall abilities of your site.
Recently, I decided that I was going to change the colour schemes on my site due to the research that I had carried out on the psychology of colour. Many articles I had studied suggested that black was not really appropriate for a site about web design. After discussing the plans with a few regular visitors, I was surprised by the response. The feedback was for me not to change the colour in any way. Even those people who did not feel that black was appropriate considering the nature of site did not want me to change it. They were "used" to it. It was a constant on the site, the same as the logo placement and general navigation structure. So it is all staying. My plans were to make the site look more in tune with other very successful web presences that focus on web design. What was I thinking!?!?!?
Branding is not only about constants, but individuality..........
If some one told you that they were going to establish a hamburger franchise and the logo colour scheme would be red and yellow, you would probably think they were insane. Red tends to signify danger and yellow is purported to be the most annoying colour of all. But try telling McDonalds that.....
But having stated that, if you are just in the planning stages your site, I suggest that you do be careful in your choice of navigation, logos and colour schemes. If your site is established with a good traffic flow and you are considering revamping it, it is of the utmost importance that you consult your visitors first via some sort of survey before any radical changes are made. Otherwise the many hours of hard work that you put into the upgrade, as well as the hours invested in developing the original theme, may be lost.
Example of Results!
About the Author
Michael is an Australian Information Technologies trainer and web developer. Sponsored By Williams Money Group
©2008 Williams Money Group - All Rights Reserved
Saturday, October 4, 2008
ARE YOU BRANDING YOURSELF? by: Tom Falco / Williams Money Group
Are you placing your email address and URL on
all correspondence?
Many people forget to add this to important
mailings and even their business cards.
Today, most people prefer to email messages than
make phone calls, so it is very important to have
your email address on all letters, invoices and
business cards.
Make sure your URL (web address) is on everything
that you send out. Keep "branding" your business.
Keep that URL out where it can be seen.
It's not enough to have your phone number and fax
number on your business cards or letterheads. Add
your email address and URL if you have one.
It's important also to have a signature on all
emails that go out. There
is a cool free "signature writing"
service at: http://www.TheDiscountPrinter.com/freeads.htm
check it out.
Don't be left behind. Promote and brand your business
every chance you get. It's the professional thing to do.
Some say it takes up to nine times for people to see your
name before they will do business with you. If that is
true, then it's very important to have your name and
email address out there.
Try to encourage email exchanges. The more emails you have
going back and forth, the more credibility you will build
in your potential clien't head.
Offer something free. Make people email you for information.
This way you are opening the door to email correspondence
without spamming. Your goal should be to have the person
email you first asking for information or just a simple
question. Once the ball starts rolling, your various email
exchanges can easily turn into sales.
It's important to have a pop account or an account that
reflects your company or website.
Using generic @aol.com or @hotmail.com really puts a damper
on your look and makes you appear unprofessional. Plus,
when you email
a person with your own private "branded"
email address, you are actually
advertising your company
just by the mere action of sending a message.
Joe@bikeseller.com sounds better than joe@aol.com
Or Mary@thegiftstore.com is much better than mary@hotmail.com.
Isn't it?
Brand yourself. Brand your business. Do it today.
Sponsored by Williams Money Group
©2008 Williams Money Group - All Rights Reserved
all correspondence?
Many people forget to add this to important
mailings and even their business cards.
Today, most people prefer to email messages than
make phone calls, so it is very important to have
your email address on all letters, invoices and
business cards.
Make sure your URL (web address) is on everything
that you send out. Keep "branding" your business.
Keep that URL out where it can be seen.
It's not enough to have your phone number and fax
number on your business cards or letterheads. Add
your email address and URL if you have one.
It's important also to have a signature on all
emails that go out. There
is a cool free "signature writing"
service at: http://www.TheDiscountPrinter.com/freeads.htm
check it out.
Don't be left behind. Promote and brand your business
every chance you get. It's the professional thing to do.
Some say it takes up to nine times for people to see your
name before they will do business with you. If that is
true, then it's very important to have your name and
email address out there.
Try to encourage email exchanges. The more emails you have
going back and forth, the more credibility you will build
in your potential clien't head.
Offer something free. Make people email you for information.
This way you are opening the door to email correspondence
without spamming. Your goal should be to have the person
email you first asking for information or just a simple
question. Once the ball starts rolling, your various email
exchanges can easily turn into sales.
It's important to have a pop account or an account that
reflects your company or website.
Using generic @aol.com or @hotmail.com really puts a damper
on your look and makes you appear unprofessional. Plus,
when you email
a person with your own private "branded"
email address, you are actually
advertising your company
just by the mere action of sending a message.
Joe@bikeseller.com sounds better than joe@aol.com
Or Mary@thegiftstore.com is much better than mary@hotmail.com.
Isn't it?
Brand yourself. Brand your business. Do it today.
Sponsored by Williams Money Group
Tom Falco is moderator of "The Swap-O-Rama" List where you
can swap anything from ezine ads to hotel rooms and more!
Sponsored By Williams Money Group.
©2008 Williams Money Group - All Rights Reserved
Friday, October 3, 2008
Keywords (a waste)! Branding Comes First! by: Meredith Gossland / Williams Money Group
Keywords, Keywords, Keywords... establishing an internet presence is said to be all about controling the hot keywords. But the fact of the matter is that establishing your company as an industry leader is much more important.
I did a little research on the keywords used by large companies and found that keywords were really secondary to having a great brand identity.
Coke.com uses a total of 3 key words, Saddleback Church uses just 2. Can you guess what they are?
Building a great business and letting people know about it through traditional methods can drive business to your site and is far more cost effective than pay per click. Pay per click is like having a store on Main Street and being charged for everyone who looks in the window of your shop. Would you let a city do that?
What if the newspapers charged you for everyone who read your ad in the paper whether they purchased from you or not?
Focus on developing your business reputation and customer service, tell everyone you meet to check out your website, then give them services on the site that are useful, entertaining, interesting and are updated frequently.
Why do you have a website? Internet customers are great but they are tremendously fickle. Not only that most are just surfers. What if you owned a business in a mall and the mall charged you for everyone who entered your store would you bid against a similar store in the mall to be charged a higher price for every person who walked by your window?
Just as Las Vegas Casinos are the winners and gamblers are the losers. Search engines are the winners pay per click clients are the losers.
The popularity of Saddleback Church is the result of marketing technique that is totally and completly dependant on building relationships from small groups. The church has 2,600 links on Google, 17,100 on Yahoo (Alta Vista) but these links were not purchased or created on link sites. They come from real people who have heard about the church and are interested in the product. Coke has 10,200 links on Google and 18,000 on MSN do you think they purchased those links. Look for Coke under the key word soda or carbonated drinks they aren't even in the top 50.
These are companies that have worked to create their business first and the website followed.
Go to www.sitereportcard.com and check out the keywords used by Coke and Saddleback Church. I don't think you will be surprised. They have built a name in their respective communities and can be found on the internet by that name. No 499 keywords, no pay per click, no cons or traps.... just good business branding and great reputations.
If you want to see if your keywords are effective check out Wordtracker.com
©2008 Williams Money Group- All Rights Reserved
I did a little research on the keywords used by large companies and found that keywords were really secondary to having a great brand identity.
Coke.com uses a total of 3 key words, Saddleback Church uses just 2. Can you guess what they are?
Building a great business and letting people know about it through traditional methods can drive business to your site and is far more cost effective than pay per click. Pay per click is like having a store on Main Street and being charged for everyone who looks in the window of your shop. Would you let a city do that?
What if the newspapers charged you for everyone who read your ad in the paper whether they purchased from you or not?
Focus on developing your business reputation and customer service, tell everyone you meet to check out your website, then give them services on the site that are useful, entertaining, interesting and are updated frequently.
Why do you have a website? Internet customers are great but they are tremendously fickle. Not only that most are just surfers. What if you owned a business in a mall and the mall charged you for everyone who entered your store would you bid against a similar store in the mall to be charged a higher price for every person who walked by your window?
Just as Las Vegas Casinos are the winners and gamblers are the losers. Search engines are the winners pay per click clients are the losers.
The popularity of Saddleback Church is the result of marketing technique that is totally and completly dependant on building relationships from small groups. The church has 2,600 links on Google, 17,100 on Yahoo (Alta Vista) but these links were not purchased or created on link sites. They come from real people who have heard about the church and are interested in the product. Coke has 10,200 links on Google and 18,000 on MSN do you think they purchased those links. Look for Coke under the key word soda or carbonated drinks they aren't even in the top 50.
These are companies that have worked to create their business first and the website followed.
Go to www.sitereportcard.com and check out the keywords used by Coke and Saddleback Church. I don't think you will be surprised. They have built a name in their respective communities and can be found on the internet by that name. No 499 keywords, no pay per click, no cons or traps.... just good business branding and great reputations.
If you want to see if your keywords are effective check out Wordtracker.com
About the Author
Owner Lasting Impressions 2 - Custom Business gift baskets, greeting cards, Customer Service Tips
Sponsored By Williams Money Group
©2008 Williams Money Group- All Rights Reserved
Thursday, October 2, 2008
Branding Versus Search Engine Optimization by: Kevin S. Kantola / Williams Money Group
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
For instance, one search engine report states that 1.3 million visitors per month search for the term "Best Buy." This same report states that the term "electronics" is searched for by 1.1 visitors per month. The obvious choice in this scenario is for Best Buy to optimize for their own brand name first and the word "electronics" second.
But take a competitor such as Fry's Electronics. Approximately 95,000 visitors search for the term "Fry's" every month, far short of those who search for "electronics". Does this mean Fry's Electronics (a partner with Outpost.com) should optimize for "electronics" first and Fry's (and/or Outpost.com) second?
Currently, a search on Google for "electronics" will show that Best Buy does not show up in the first two pages. Fry's (Outpost.com) is on the second page. But let's take a further look to see who is in the number 1 position: Sony.
Sony, with 450,000 searches per month for the word "sony", has managed to grab the number one spot for its brand name and the generic name "electronics". A search of the Sony homepage source code will reveal that this page is optimized for both words, "Sony" and "electronics." By optimizing for both words Sony has nabbed a lot of traffic neglected by Best Buy and perhaps even exceeds Best Buys traffic in doing this.
Another issue in branding is trademark infringement. Courts have upheld that websites using another company's branded name in its metatags is engaging in trademark infringement. For instance, a site about cats would be infringing if it put the name Best Buy in its metatags in hopes of gaining traffic from this trademarked word. Large companies have to protect themselves from others stealing traffic that is rightfully theirs. These companies cannot however protect a generic term such as "electronics" as that is fair game for all electronics companies.
So, in order to create the largest return on investment, large companies need to optimize their websites both for their own brand names and for the generic, high-traffic keywords and keyword phrases relevant to their sites. Otherwise, they are letting tons of online business just slip away.
Sponsored By Williams Money Group
©2008 Williams Money Group
For instance, one search engine report states that 1.3 million visitors per month search for the term "Best Buy." This same report states that the term "electronics" is searched for by 1.1 visitors per month. The obvious choice in this scenario is for Best Buy to optimize for their own brand name first and the word "electronics" second.
But take a competitor such as Fry's Electronics. Approximately 95,000 visitors search for the term "Fry's" every month, far short of those who search for "electronics". Does this mean Fry's Electronics (a partner with Outpost.com) should optimize for "electronics" first and Fry's (and/or Outpost.com) second?
Currently, a search on Google for "electronics" will show that Best Buy does not show up in the first two pages. Fry's (Outpost.com) is on the second page. But let's take a further look to see who is in the number 1 position: Sony.
Sony, with 450,000 searches per month for the word "sony", has managed to grab the number one spot for its brand name and the generic name "electronics". A search of the Sony homepage source code will reveal that this page is optimized for both words, "Sony" and "electronics." By optimizing for both words Sony has nabbed a lot of traffic neglected by Best Buy and perhaps even exceeds Best Buys traffic in doing this.
Another issue in branding is trademark infringement. Courts have upheld that websites using another company's branded name in its metatags is engaging in trademark infringement. For instance, a site about cats would be infringing if it put the name Best Buy in its metatags in hopes of gaining traffic from this trademarked word. Large companies have to protect themselves from others stealing traffic that is rightfully theirs. These companies cannot however protect a generic term such as "electronics" as that is fair game for all electronics companies.
So, in order to create the largest return on investment, large companies need to optimize their websites both for their own brand names and for the generic, high-traffic keywords and keyword phrases relevant to their sites. Otherwise, they are letting tons of online business just slip away.
Sponsored By Williams Money Group
About the Author
Kevin Kantola is the CEO of Search Engine Optimization Resource ( and has written many online and offline articles over the past 20 years.
©2008 Williams Money Group
Wednesday, October 1, 2008
Articles and Internet Branding: 5 Steps to Success
Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn how article marketing is the means to the end, and that end is PROFIT.
Web marketing success happens one project at a time. The formula we're about to discuss works best when your product is information-based. Meaning, if you're an expert in your niche, other people are going to want to learn Your Secrets. You can use this to your advantage- by creating marketable products that deliver information (your Secrets) to customers who are willing to pay for it. You will then use web articles to lure in your prospects.
How will you go about this? Take it one step at a time.
Step 1. Select a niche market. What are your interests? Where does your expertise lie? Wherever that is, is where you will focus your next marketing project. Let's say it's real estate. Your Marketing Mission is: make your name recognizable within the realm of real estate. Build yourself up as an expert in the buying and selling of property.
Step 2. Create an online persona and brand for your business. For continuity's sake, let's go with the real estate example. Suppose you want to be known as the Inside Expert on house flipping for profit. Sounds like a great plan to me! Now grab yourself a web designer and a great copywriter and get going on perfecting that image of you as the Real Estate Go-To Guru!
Step 3. Develop an informational product that readers can buy directly from your website. You've seen those kits that all the Experts are selling, right? Who told you that you can't sell one on your website? Nobody. So, get going. Start pulling all nighters if you have to, just get that kit written and make it powerful so that your buyers will go, WOW! I can't believe what I learned from this guy/girl, and for such little money! Hire a ghostwriter, if you really want to get this project cracking. Either way, as Nike says: Just Do It.
Step 4. Write articles to build your credibility. If you've been reading my "series of internet marketing articles" in order, you'll already be familiar with the concept of article marketing. This is where you use an Article Distribution website like Ezinearticles.com to help deliver quality articles to end users who will feature your articles.
(Note: I listed this as Step 4, but really your articles should be flowing as early as Step 2.) As part of your brand-building strategy, stream a steady flow of web articles to content-hungry webmasters who fall into your topic category, who will then spread your sage advice all over the internet. If you're burdened with time constraints, hire a ghostwriter to do this work for you. At the end of the articles, include a bio that directs them to your website. From there, they can learn more about you and what you can offer them.
Step 5. Direct your customers to a sales letter that teaches them about your product. Again, you can do this with article marketing. An easy scenario to follow: You write an intriguing article featuring five tips on how to gauge the real estate market. At the end of the article is your bio, which directs the reader to a link where a sales letter page opens. That sales letter will then contain certified testimonials from happy clients and customers of yours. All of this will further enhance your reputation as a qualified expert.
The final outcome: clicks to your website, where visitors use PayPal or another easy money transer in exchange for your informational product. The profit's in your pocket. Beautiful! YOU DID IT! Give yourself a pat on the back. Take a vacation!
Of course, if you're going to be an internet expert, it's a smart idea to create multiple areas of expertise for yourself in more than one niche. Again, articles are the means to the end. Suppose now that you're done with your online real estate venture, you've figured out that Copywriting is another God-given talent of yours that can be leveraged for profit. Time to create a Brand New Internet Personality! How will you do this? Easy. Follow the five steps I mentioned above, only replace each mention of real estate with Copywriting.
Do you see the INFINITE POSSIBILITIES? Good! You've got plenty of work to do. So stop reading, and start writing those articles!
For Publishing Articles Visit -- Recommended Site
©2008 Williams Money Group - All Rights Reserved
Web marketing success happens one project at a time. The formula we're about to discuss works best when your product is information-based. Meaning, if you're an expert in your niche, other people are going to want to learn Your Secrets. You can use this to your advantage- by creating marketable products that deliver information (your Secrets) to customers who are willing to pay for it. You will then use web articles to lure in your prospects.
How will you go about this? Take it one step at a time.
Step 1. Select a niche market. What are your interests? Where does your expertise lie? Wherever that is, is where you will focus your next marketing project. Let's say it's real estate. Your Marketing Mission is: make your name recognizable within the realm of real estate. Build yourself up as an expert in the buying and selling of property.
Step 2. Create an online persona and brand for your business. For continuity's sake, let's go with the real estate example. Suppose you want to be known as the Inside Expert on house flipping for profit. Sounds like a great plan to me! Now grab yourself a web designer and a great copywriter and get going on perfecting that image of you as the Real Estate Go-To Guru!
Step 3. Develop an informational product that readers can buy directly from your website. You've seen those kits that all the Experts are selling, right? Who told you that you can't sell one on your website? Nobody. So, get going. Start pulling all nighters if you have to, just get that kit written and make it powerful so that your buyers will go, WOW! I can't believe what I learned from this guy/girl, and for such little money! Hire a ghostwriter, if you really want to get this project cracking. Either way, as Nike says: Just Do It.
Step 4. Write articles to build your credibility. If you've been reading my "series of internet marketing articles" in order, you'll already be familiar with the concept of article marketing. This is where you use an Article Distribution website like Ezinearticles.com to help deliver quality articles to end users who will feature your articles.
(Note: I listed this as Step 4, but really your articles should be flowing as early as Step 2.) As part of your brand-building strategy, stream a steady flow of web articles to content-hungry webmasters who fall into your topic category, who will then spread your sage advice all over the internet. If you're burdened with time constraints, hire a ghostwriter to do this work for you. At the end of the articles, include a bio that directs them to your website. From there, they can learn more about you and what you can offer them.
Step 5. Direct your customers to a sales letter that teaches them about your product. Again, you can do this with article marketing. An easy scenario to follow: You write an intriguing article featuring five tips on how to gauge the real estate market. At the end of the article is your bio, which directs the reader to a link where a sales letter page opens. That sales letter will then contain certified testimonials from happy clients and customers of yours. All of this will further enhance your reputation as a qualified expert.
The final outcome: clicks to your website, where visitors use PayPal or another easy money transer in exchange for your informational product. The profit's in your pocket. Beautiful! YOU DID IT! Give yourself a pat on the back. Take a vacation!
Of course, if you're going to be an internet expert, it's a smart idea to create multiple areas of expertise for yourself in more than one niche. Again, articles are the means to the end. Suppose now that you're done with your online real estate venture, you've figured out that Copywriting is another God-given talent of yours that can be leveraged for profit. Time to create a Brand New Internet Personality! How will you do this? Easy. Follow the five steps I mentioned above, only replace each mention of real estate with Copywriting.
Do you see the INFINITE POSSIBILITIES? Good! You've got plenty of work to do. So stop reading, and start writing those articles!
For Publishing Articles Visit -- Recommended Site
About the Author
Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Sponsored By Williams Money Group.
©2008 Williams Money Group - All Rights Reserved
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